Europe Shampoo market is expected to reach USD 7.5 billion by 2023, witnessing a flat growth during the forecast period. Western Europe holds the dominant share in Europe Shampoo market. About 1868 million units of Shampoo consumed in 2017, which is witnessing a negligible growth rate during the forecast period. Innovation such as convenient pack size, value-added ingredients in the product and growing demand for natural shampoo has fueled the Shampoo market growth. However, the declining hair washing trend among women have affected the market growth.

Declining Hair Washing Among Women

Consumers are likely to wash their hair less often and cut down on salon visit due to increased concern about the harmful effect of chemicals on hair. Despite declining, hair care market in countries such as the UK, shampoos, and conditioners were least affected comparatively. Shampoo market in the UK is witnessing a volume CAGR of 0.1% during the forecast period. About 40% of the women in the UK wash their hair less in 2017 compared to the previous year.

Ask for PDF Sample with Full TOC at http://www.orbisresearch.com/contacts/request-sample/2354617

Moreover, women likely to keep their hair unwashed for up to 4 days with one in 20 women leave it unwashed for ten days. About 86% of the British women wash their hair weekly which affected the shampoo market size. The increased fashion for long hair in France helped to maintain the shampoo consumption volume in the country.

Central Europe Driving Shampoo Sales

Poland and Ukraine are the fastest growing market for hair shampoo in Central and Eastern Europe registering a value CAGR of 3.1% and 7.1% respectively. Western Europe such as Belgium, Finland, and Switzerland observed a declining trend in the market. The growing demand for natural and botanical ingredients have driven the shampoo market. About 41% of European consumers are willing to pay extra for active ingredients in the hair care products. There is a growing trend of co-wash products in the region which has affected the shampoo market. Co-wash is mainly used as a conditioner and an alternative to shampoo to avoid skin irritants due to sodium lauryl sulfate which is present in shampoo.

Key Developments

September 2017 - L’Oréal Russia expanded its plant in Kaluga region with the expansion of its production line L’Oréal Paris and Garnier skincare. The region is ideal for supply to central Russia. With the sales of USD 680 million, L’Oréal is the market leader in Russia. The Europe Shampoo market is competitive with a large number of multinational player competing for market share. New product innovation focus on active and botanical ingredients is the main strategy adopted by players.

Reasons to Purchase this Report

Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis Market dynamics scenario, along with growth opportunities of the market in the years to come Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market. Market value (USD Million) and volume (Units Million) data for each segment and sub-segment Distribution Channel sales Analysis by Value Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players 3-month analyst support, along with the Market Estimate sheet in excel.

Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

Companies Mentioned: Procter & Gamble Co., L`Oreal S.A., Unilever Plc, Henkel AG & Co KGaA, Beiersdorf Ag, Revlon, Inc., Kao Corporation, Johnson & Johnson Services Inc., Colgate-Palmolive Company, Dr. Kurt Wolff Gmbh & Co., Yves Rocher International

Else place an Inquire before Purchase@ http://www.orbisresearch.com/contacts/enquiry-before-buying/2354617

About Us:

Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Comments

No comments to display.

Related posts

Significant Growth Foreseen by Cathode Battery Material Market During 2028

Future Market Insights has announced the addition of the “Cathode Battery Material Market : Global Industry Analysis and Opportunity Assessment 2018-2028 " report to their offering Upcoming

North America silo Bags Market is Expected to Surpass US$ 50 Mn by 2026

North America’s Silo Bags Market to Grow Moderately at 4.8% CAGR during 2016-2026

Glass Container Market to Surpass US$ 65,569.4 Mn by 2026

Will Plastic Packaging & Metal Cans Put Glass Containers out of Business?

Hi Torque Starter Motors Market the Growth of the Market over 2025

A hi torque starter motor is an advance type of starter motor that is witnessing rapid growth opportunities as a replacement for the conventional starter motor.

Assembly Automation Systems Market to Witness Comprehensive Growth by 2028

Future Market Insights has announced the addition of the “Assembly Automation Systems Market : Global Industry Analysis and Opportunity Assessment 2018-2028 " report to their offering Upcoming

Automotive Transmission Oil Filter Market Prevalent Opportunities upto 2025

The global automotive transmission oil filter market is estimated to be driven by factors, such as increasing focus of vehicle manufacturers on improving fuel efficiency, stringent environmental regulations in regions, such as Europe and North America, and growing automotive production.

Bio Butadiene Market Latest Trends by 2025

Growth of the bio-butadiene market is primarily based on the rising demand due to derivative expansion and quick economic growth, especially in Asia.