Push technology is used to send data or information to a client instead of waiting for client to make a request for that particular data. This technology enables clients to get data as quickly as it become accessible. The server or content provider sends new information with the help of push technology to the client and client is notified about it. .Push technology offers benefits such as managing and reducing the information overload and communication bandwidth block. It is just an alternative approach to access information. Push technology is present in various systems for as long as people have been communicating, for examples, from newspapers, to radio, to telephones, to E-mail and television. E-mail is possibly the best push technology for the transmission of time critical information to particular viewers.

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The push technology is a data dispersal technology in which certain (modified/personalized) data or information is automatically sent into the client's computer at given intervals or based on some incident that arises. Problems such as information overload is the key driver for the development of push services. This technology is improved by indexing, filtering, and directory services to manage information overload. The push technology have the capability to reduce the problem of obtaining information for tasks where rare, time-critical information must accept immediate attention. Data pushing warnings to the operator in the form of e-mail improves the efficiency of web-based time-sensitive data distribution including trouble tickets or stock quotes in a practical support structure

The global push technology market is experiencing growth owing to factors such as instant service for transmitting information, highly efficient technology in terms of initiating server connection information’s, end-to-end visibility and obtaining online information. The push technology also helps in matching prequalified advertising banners with the exact demographic. It is also useful for relaxation, entertainment and leisure purpose, not just business stock and news updates. One of the major parts where the push technology is highly beneficial is inside corporate intranets. Numerous push technology products are flexible for intranet use and for business-generated content only.

The major factors which restrains the push technology market growth includes the necessity of more expensive and efficient computers to run push software as well as more expensive additional software packages. Also, the downloading of images, applets, sounds, video etc. in the background can exhaust hard disk are another major factors that shrink the growth of the push technology market. The push technology is not able to replace traditional technology called pull communication technology, and may not be valuable in all kind of businesses In this technology the security safeguards are must be required to keep information and data secure.

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The push technology market can be segmented on the basis of application which includes cable television, live news feeds and financial world. Also, automatic downloading of software upgrades and solutions, and the delivery of news information to workstations are other common applications of push technology market.

The major participants in the global push technology market include companies such as Microsoft, Netscape Communications Corporation, Intel Corporation, BackWeb Technologies and EarthLink Inc.

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