The global photography services market is expected to grow at a CAGR of 4.90% during the forecast period. Based on the application, the global photography services market has been segmented into Consumer and Commercial.
The consumer segment is the largest contributing application segment in the global photography services market. The major use of photography services in consumer applications is for school, preschool, graduation, and home events. The demand for school photography in schools and preschools is growing at a significant rate, especially in developing countries such as China and India.
In addition, another major factor for the growth of the consumer segment is the increased expenditure on marriage and pre-marriage functions across the world, especially in developing countries such as India. The growth in the overall wedding expenditure has also led to increased budgets for photography services at wedding/pre-wedding events. Photography services are considered as an important part of wedding rituals or ceremonies. Therefore, the growth in the different types of events in the consumer segment will drive the demand, which in turn, drives the global photography services market during the forecast period.
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